appeal.handled.tools · All rejection guides

App Store rejection guides

One page per rejection: what the guideline actually covers, what set it off, and what a reply needs to say.

• Guideline 4.3 — what Apple means by spam, and what to do
  Apple rejected your app under Guideline 4.3 for duplicating another app or crowding a saturated category. What triggers it, which half you got, what the 9 June 2026 revision changed, and how to answer.
• Guideline 2.1 — App Completeness, and why it is usually the demo account
  A 2.1 rejection means App Review could not fully use your app. Crashes, a login the reviewer could not get through, or a backend that was down. How to read it and reply.
• Guideline 5.1.1 — account deletion, purpose strings, and data you did not need
  A 5.1.1 rejection covers privacy: in-app account deletion, permission purpose strings, data collected before sign-up, and labels that do not match what your SDKs do.
• Guideline 4.2 — minimum functionality and the repackaged website
  A 4.2 rejection says your app is too limited to be an app. What Apple counts as enough, why web wrappers get hit hardest, and what belongs in the reply.

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